Talk to any developer or business professional within a software development organization and you will find that they know all too well the challenges associated with gaining attention and adoption from users. This struggle is no different for organizations whose business it is to build services or tools that then need to appeal to developers for use within their applications.
The truth of the matter is that potential customers for a service vendor are often building applications that leverage multiple services to support different features or resolve different issues within their app. It’s rarely all about their code and a single service. Therefore, there is significant value added to a service that is easy to find and that integrates seamlessly within an application.
Path of Least Resistance via a Marketplace
It’s easy for any service vendor to become mired in the details of their particular product. Whether that involves building a database application, a log monitoring service, or something different altogether, it can be difficult to see the product from the perspective of the development team who may be a candidate for its use. With that being said, a very important aspect of building a successful service or tool is to remain aware of the big picture for potential customers and to make it easy for those customers to start using it. One way to do this is to join a marketplace.
Consider the following benefits of adding your product to a marketplace:
Marketplaces make it easier for developers to find the tool
It’s not uncommon for development teams to use at least a few third-party services within their application. It’s important for any service vendor to be where the developers are, and one way to do so is to make the service available for use alongside other popular tools. This ensures visibility amongst potential new customers and allows them to see what the service is all about. From that point, they can analyze how it can add value to their application.
Marketplaces make database services visible alongside log monitoring applications and DevOps tools. This increases the chances that previously untapped development communities will become aware of and informed about a product they previously knew nothing about.
Marketplaces simplify the process for service integration with customer applications
Developers are busy people. They have features to develop, deadlines to meet, and, undoubtedly, another fire on the horizon that they will be responsible for putting out. In many cases, they can’t afford to spend an inordinate amount of time attempting to integrate a new service into their application. Therefore, to increase customer adoption it is essential to make product integration as easy as possible.
A marketplace can help to simplify this process by providing the underlying infrastructure for easy and straight-forward product integration.
Consider a development team that is already set up with a particular marketplace such as Manifold. The team will be familiar with the marketplace as a whole and with how it functions. They will have used services from this marketplace in the past and dealt with aspects of integration such as provisioning resources and setting up role-based access controls for proper user management.
This familiarity with the platform gives developers confidence in their ability to integrate a new service or tool into their application quickly and seamlessly. It also lets the customer focus on what’s important – using the newly-adopted service’s functionality to provide value to their application.
Marketplaces allow service vendors to focus on core functionality
Consider the fact that marketplaces provide underlying infrastructure to help manage and simplify processes for integration, billing, and product marketing. Developers can focus on what makes their tool or service great: its core functionality.
Marketplaces assist in the effort to market the product
When a product belongs to a marketplace, there is now another team fighting for its success. The team behind the marketplace only succeeds when customers use the services they market. Their incentives are aligned with your own, so they are inherently motivated to help your product succeed. By joining a marketplace, you extend the marketing arm of your own organization. The success of the services in the product catalog directly correlates to the success of the marketplace itself. When you win, they win too.
Marketplace Integration with Manifold
Earlier, we mentioned Manifold as a potential candidate for marketplace integration and so it’s worth mentioning how this is done. A bulk of the work lies in implementing a set of REST API endpoints to integrate with Manifold’s infrastructure. In the simplest cases, this will only take a few hours, enabling the service vendor to move on to setting plans and pricing for customers and testing their integration with the marketplace.
With Manifold, service vendors gain all the advantages mentioned above. Manifold helps to simplify the process for customers to integrate services within their own application, improves service visibility within the development community, and helps provide service vendors with a revenue stream where one previously didn’t exist.
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